About Roll Work
Thoughtfully designed, personally crafted wrapping paper from our East London studio
Roll Work was born from countless birthday parties and the universal scramble for wrapping paper. As a parent, I watched my kids get excited about personalizing their gifts – adding names, drawing on paper, making wrapping part of the present itself. But finding quality wrapping paper that could be truly personalized? That simply didn’t exist.
So I created it.
With over 20 years as a Creative Director, I brought professional design thinking to something wonderfully simple: wrapping paper. Every Roll Work design is created in our East London studio and printed to order with your personal messages and names woven into the design.
We believe wrapping isn’t an afterthought – it’s the first impression, the anticipation builder, part of the gift itself. Each sheet and roll is made specially for you on quality recycled paper, whether for birthdays, Christmas, weddings, or corporate gifting.
No mass production. No generic designs. Just thoughtfully crafted wrapping that makes your gift truly yours.
Let’s create something special
Ready to personalize your wrapping paper?
Browse Designs